WASSA | Marketing Committee

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Marketing Committee

Responsibilities: The responsibilities of the Marketing Committee are the solicitation, evaluation, and annual meeting award recognition of WASSA member marketing plans and principal and collateral marketing pieces.

Chair: The chair of the Marketing Committee will be selected from its membership and appointed by the President, after consulting with the Executive Committee.

Membership: Members of the Marketing Committee will be appointed by the President. There will be six members serving three-year terms, with the terms of two members expiring each year.

2009 Marketing Awards

The WASSA Marketing Committee is looking forward to receiving your Marketing submissions. If your institution has a travel freeze and you are not able to attend the WASSA Conference this year, submit you marketing materials anyway. You do not need not to be present to receive the award.

WASSA Marketing Committee Submissions
Submit six examples of your marketing activity, project, plan, or theme for 2009 Summer Session to share with the WASSA membership. No activity, project, or plan is too small. You could receive the prestigious Gary Marketing Award. Examples (other than a Web site or Catalog) include:

Catalog cover with other marketing pieces that support the theme of the cover;
"Give-aways" or promotional items you use to support your theme;
Marketing piece or effort to reach a certain segment of the population;
Marketing piece or effort to communicate about summer session issues such as registration, parking, refunds, etc.;
Theme that you are using throughout all your efforts to encourage enrollment;

You may include, but are not limited to:

Message you are you trying to communicate;
Your target audience;
Distribution or dissemination of materials;
Tracking results, and how you tracked;
What you liked best about the materials, project or plan.

Include the following information:

Your institution and department;
Name, phone number, and email address of person submitting;
Brief description is optional, but will help the committee to understand your piece, project, or plan.

You may include, but are not limited to:

What message you are you trying to communicate with this particular project?
Who is your target audience?
How is your project distributed or disseminated?
Are you tracking the results of this effort? If so, how?
What do you like best about this project?

Please send

Six samples of all materials.(If you can’t send six copies of your materials, or it is too costly to mail, send one or two copies.)
Materials are due August 14, 2009.

To:
Linda Schoepflin
Summer Session
Washington State University
P.O. Box 641035
Pullman, WA 99164-1035

Marketing Award Winners

2007 The Gary Award for Best Marketing Idea	Central Washington University (Catch the Wave)
2nd Place Marketing Award	Regis University (Dog Days of Summer)
3rd Place Marketing Award	Northwest Nazarene University (Work on More than Your Tan This Summer)