WASSA | Marketing Committee

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Marketing Committee

Responsibilities: The responsibilities of the Marketing Committee are the solicitation, evaluation, and annual meeting award recognition of WASSA member marketing plans and principal and collateral marketing pieces.

Chair: The chair of the Marketing Committee will be selected from its membership and appointed by the President, after consulting with the Executive Committee.

Membership: Members of the Marketing Committee will be appointed by the President. There will be six members serving three-year terms, with the terms of two members expiring each year.

2011 Marketing Committee
Maurine "Reni" Powell, Chair - Oregon State University
Diane Marcus - University of California, Berkeley
Ralph Gallucci - University of California, Santa Barbara
  Brenda Quihuis - University of Nevada, Reno

2011 Marketing Committee Charges:
1. Solicit, collect, and evaluate submissions for the marketing awards (Marketing chair)
2. Consider encompassing "electronic" media for awards as well as Print media so that electronic
       submissions can also be a part of the process
3. Work with Communications committee to solicit volunteer(s) who will take pictures at the conference for
       the slide show, newsletter, and website
4. Make suggestions to the Communications Committee about what elements can/should be added to our
       website to help market WASSA better
5. Standard charges as assigned on WASSA website

2011 Marketing Awards

The WASSA Marketing Committee is looking forward to receiving your Marketing submissions. If your institution has a travel freeze and you are not able to attend the WASSA Conference this year, submit your marketing materials anyway. You do not need to be present to receive the award.

WASSA Marketing Committee Submissions

Submit three (3) samples or copies of your marketing materials for Summer Session 2011 to share with the WASSA membership. No activity, project, or plan is too small.

You could receive the prestigious Gary Marketing Award in one of the following three (3) categories:

1. Single best marketing idea (you may submit more than one idea).

2. Comprehensive marketing effort created and executed by the Summer Session Office.

3. Comprehensive marketing effort that includes Summer Session in the marketing plan of the
institution or as part of another campus unit.

Include a brief description about your submitted materials to help the committee understand what your objective was, such as your target audience, how you distributed your materials, if you tracked the effectiveness of your efforts, what you liked best about your piece, project, slogan, or plan.

Provide the name of your institution and department, and the name, phone number and email address of person submitting.

Submit three (3) samples or copies of your Summer Session marketing materials no later than September 6 to:

Maurine Powell

Oregon State University - Summer Session

4943 The Valley Library
Corvallis, OR 97331-4504

Marketing Award Winners

2010 The Gary Award for Best Marketing Idea University of Montana

2009 The Gary Award for Best Marketing Idea

2008 The Gary Award for Best Marketing Idea Oregon State University

2008 Honorable Mention	Regis University
2008 Honorable Mention	Central Washington University
2008 Honorable Mention	University of Alaska, Fairbanks

2007 The Gary Award for Best Marketing Idea	Central Washington University (Catch the Wave)
2nd Place Marketing Award	Regis University (Dog Days of Summer)
3rd Place Marketing Award	Northwest Nazarene University (Work on More than Your Tan This Summer)